Building Social Justice Into Brand Strategy
Brands Hold The
Power Of Change
Hi, We’re Brand by Me. We help organisations embed equity, anti-racism and anti-oppression into the heart of their brands.
We believe the incredible influence brands have over people comes with responsibility, so we collaborate with socially conscious organisations to develop brand strategy that helps create a more equitable world.
We help brands understand how to acknowledge and address inequity through consultancy, training and research.
If you need support actioning your anti-racism training or figuring out where to start, we can help.
Introducing DISMANTLE - our latest report!
We are SO excited about our first ever report - DISMANTLE Anti-racist Brand Audit (Charities Edition). We have audited the top 30 charities to find out how racism and anti-racism show up in their brands.
Brand by Santander
Summary
After commissioning research with PRECIOUS, Santander approached us for help. They wanted to understand, analyse, and act on their findings.
They were eager to find ways to support women of colour in business, but they needed help to use the research findings. Santander knew had to build trust with the Black community and felt we could help them connect with Black women.
Christina Cadore
Head of Communications, Amnesty International UK
Louise Robinson
Head of Breakthrough, Santander
Reid Aiton
External Relations Director, Young Scot
Let’s work together to discover how your brand can create change
Latest insights
Check out our latest insights on brand strategy, social justice and all things Brand by Me.
Building Anti-Ableist Brands: What Every Company Should Know
For UK Disability History Month 2024 (14 November–20 December) we are spotlighting the work of our very own Sulaiman R. Khan, Brand By Me’s Disability Justice lead. Sulaiman is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or ‘nice to have’.In his Substack email newsletter Disability Daringly, Sulaiman publishes musings on (re)imagining every socially conscious organisation into a fully anti-ableist brand, all in aid of collective liberation. Earlier this year Sulaiman wrote a piece where goes into detail about the anti-ableist framework that he uses in his work.In this post he answers some questions about each of the seven pillars of this framework.
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Reflecting on Black History Month
Diversity vs Anti-Racism: Why inclusion is not enough
‘DISMANTLE’: our new report on how racism and white supremacy shows up in charity brands
Read about our brand new anti-racist brand audit report.
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The antiracist brand strategy consultancy - an introduction!
This is the full story of our rebrand. Find out how we built our brand identity around our work building systemic change and social justice into brand strategy.
Brand by Me “Wrapped” 2023
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Anti-Racism in Action: Key Lessons from 2024 to Shape Your Brand in 2025
8 actions of an anti-racist brand revisited
Brand By Me launches our FIRST EVER national advertising campaign
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.