We build anti-racist, inclusive brands.
We are a team of passionate strategists and creatives who believe in social justice.
We help purpose-driven communications and marketing teams build better brands.
Who we are
We believe brands have a responsibility to the world.
It's not enough to do no harm, Brands must proactively create positive impact.
To do this, they must dismantle the oppression that shows up in their work. That's what we mean by being truly inclusive.
The problem is, most brand and comms teams aren’t sure where to start.
That’s where we come in.
We consistently speak out for justice and use our lived experiences, professional expertise, creativity and collective learning to give our clients equity-led, big brand thinking, without barriers and gatekeeping.
What We Stand For
We work with brands who want to actively contribute to a fair and just society. We help them build strategy and communications with anti-racism, equity, and anti-oppression at their core. If that's you, get in touch!
ROOTED IN EQUITY
We do the lifelong work of putting anti-racism, equity, and anti-oppression into action — and equip our clients to do the same.
Our work is never one-size-fits-all; it’s shaped by our lived experience and professional expertise.
Built together
The best brands are built with the people they need to reach — from staff and clients to customers, donors, and volunteers.
That’s why our process is collective, inclusive, and designed for active involvement. This isn't a nice-to-have - it's essential!
No Jargon, no Bullsh*T
We blend straightforward strategy with practical planning to help you live your brand in everything you do.
Together, we’ll create powerful work with social justice and long-term impact at its heart— no jargon, ever.
Meet Our Team
Collette is our MD, lead strategist and ‘the boss’ (as her Nana says). She is hugely passionate (and vocal) about the importance and role of brands in driving social justice, equity and positive impact. With well over 20 years of experience building brands for large organisations, she leads and facilitates our team of experts in putting social justice at the heart of your brand.
Theresa is our Research Lead at Brand by Me, She combines her experience of living abroad, love for languages and background in audience understanding to unearth cultural insights that drive better storytelling. While she is well-versed in face-to-face methods, she has a particular expertise in running online communities, as well as conducting depths, focus groups and workshops, in order to help our clients better understand their audiences and build more equitable solutions.
Ettie helps clients understand the power of equitable, inclusive and anti-oppressive language. A comms whiz with extensive experience designing inclusive guidelines, she teaches clients how to use anti-oppressive communication and create content for people with accessibility requirements.
Sulaiman is our Disability Justice lead. He is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or 'nice to have'.
Leah handles all things admin at Brand by Me. She's a natural multi-tasker who ensures our wheels keep turning behind the scenes. Bringing creativity, lightness and organisational wizardry to our busy team, Leah helps build the crucial client relationships that allow our work to flourish.
Almaz is an award-winning, multi-disciplinary Creative Copywriter and Freelance Journalist creating work with an intersectional focus for brands and outlets such as British Vogue, Campaign, Vice and Wellcome Collection. Much of her work centres marginalised voices, as she committed to taking steps to help dismantle all forms of systemic oppression. Almaz is also a classically trained violinist and has appeared on stage, national television and at music festivals with several collectives.
A former advertising Creative Director turned Branding specialist with over two decades of experience working in the creative industry. Thad is passionate about bringing amazing creatives into the spotlight by helping them realise the full potential of their talent and giving them the tools to be successful so they can do work they love for clients who care.
As our digital marketing lead, Jhannai is the go-to expert for digital strategy and activations. With a strong background in digital-first approaches, she brings valuable experience to the team. Working alongside her is a pleasure, as she consistently crafts impactful and unique social activations that enhance the entire online brand experience.
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Our Story
In 2016, our founder, Collette Philip, launched Brand By Me to help justice-focussed organisations build brilliant brands.
The "me" in Brand by Me is not Collette, however.
It refers to the ownership people feel when they are part of building a great brand!
A change maker and leader, Collette is fuelled by her lived experience as a Black woman and her passion for social justice. In launching Brand By Me, Collette built a collective of brand and communications experts united by a shared commitment to equity and anti-oppression.
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