Consultancy for becoming an anti-racist organisation.

Building truly inclusive brands

We help you create equity-led brand strategy, bold identity, and impactful change so you live your values as an organisation.

No ‘one-size fits all’

Your audiences are diverse—and your brand should be too.

We build inclusive brands by engaging with communities at every stage, not just at the start. We prioritise minoritised and marginalised communities, embed accessibility, and co-create with purpose.

Whether you're shaping a brand strategy, crafting a new identity, or embedding equity into your work, we’re your partners in change. Because true connection starts with inclusion—and no shortcut ever built a brand that lasts.

Get In Touch

Founder Collette wearing a black dress and smiling

Mint swoosh brushstroke used for texture

Founder Collette standing in front of a mint green swoosh brushstroke for decoration

Mint green brushstroke line 3 for decoration

“Brand by Me are great to work with and Collette is exceptional in her direct approach and her expert relevant knowledge. She really gets to know your organisation, guides you through a process in which your team learns and develops but more importantly your team co-designs and owns the work. I’ve loved working with Brand by Me, as Collette’s energy and commitment to help drive organisational change is truly infectious.”

Pearl Saadi – Director of Communications
Guy’s & St Thomas’ Foundation

Mint green brushstroke line 2 for decoration

Sulaiman, a British-Pakistani wheelchair user and Disability Justice Lead, looking enthusiastic in colourful clothes.

Who do we work with?

You're a leader who’s passionate about driving change and equity. Yet, your current activity needs to catch up to your ambitious vision. This gap between aspiration and impact keeps widening. We can guide you towards meaningful change.

Our Unique Approach

Our focus is clear and single-minded. We bring together brand strategy and social justice because we know that this powerful combination can create real impact.

The Urgency of Social Justice

Equity, anti-racism, and anti-oppression are not fleeting trends. They mean lasting commitments that must lead to a direct, meaningful impact on society's toughest issues.

Not for the Faint-Hearted

This work isn’t about vague corporate social responsibility. Our work goes deep and challenges your team to take significant steps forward.

Your Partner for Change

When you're ready for this journey, Brand by Me brings a specialist team of experts with the energy and knowledge to help you embed equity.

Founder Collette sitting in an office at a blue table having a discussion with a client.

OUR PROCESS

Audit

Every project starts with a thorough review of your brand’s ecosystem, a review of your channels, your team, your partners and your processes. We’ll also help you listen to and learn from the lived experiences of your audiences.

Collette leading a workshop, standing at the front of the room laughing joyfully in conversation with the audience.

OUR PROCESS

Explore

We work with you to explore and understand your challenges and opportunities. We love to workshop and know that the best ideas come from internal insight, external inspiration, and expert facilitation.

A Black woman in beige jumper with big hoop earrings, pondering over paperwork at a blue table, creating.

OUR PROCESS

Create

We build tools, frameworks, and assets that are accessible, inclusive and engaging. No matter how complex the challenge, the solutions will be simple and easy to work with, with equity and anti-racism at their heart.

A British Pakistani man and wheelchair user delivering a workshop at the front of a room, wearing bright patterned clothes.

OUR PROCESS

Embed

We help you turn ideas into action, with activities that set up tangible, long-term change. And we support you to make sure progress is sustainable and that you remain accountable for the impact you want to achieve.

OUR PROCESS

Evaluate

Together, we'll develop clear measures of progress and impact so you can easily identify what's working and what needs to change. Remember, your anti-racism journey won’t be linear. Committing to regular reviews, reflection, and improvement makes sure you stay accountable.

Theresa our Research Lead, a Black woman with short curly hair wearing a red blazer, talking about research findings.

OUR PROCESS

Let's Talk

Anti-racism and equity are more than a goal or project. They’re a mindset, a commitment and a lifelong journey towards social justice. If you need help getting started, we’re here.

“Working with Brand by Me was really collaborative. They make sure everyone understands where we are, what the problems are and how we're going to overcome them. By the time we came to the end of the project, people were already starting to use some of the new terminology because they'd been involved with the creation of it.”

Christina Cadore

Head of Communications, Amnesty International UK

“Brand by Me were professional, timely and thought provoking. I always felt they struck a great balance between the members of the steering group and the banks’ team. As a Black woman, Collette was also able to add her points without losing the impartiality her role in this initiative demanded. I loved their creativity, sunny approach and strength.”

Louise Robinson

Head of Breakthrough, Santander

“I can't rate Brand by Me highly enough. They made what could have been a very difficult process incredibly easy. I'm not saying it's not hard work, but the process has given us a confidence. We would never say we're an antiracist organisation but we're more confident saying we're on our journey, and we know it's a long-term process.”  

Reid Aiton

External Relations Director, Young Scot  

CASE STUDY

View All

Brand by Amnesty

Summary

We helped the biggest grassroots human rights movement, Amnesty International UK, recognise and address how racism and inequity show up in its brand. Amnesty International UK (AIUK) came to us for our anti-oppressive brand strategy expertise

Our mission was to create anti-racist, equitable and inclusive brand principles. We helped the communications team understand how their work creates a more equitable brand that’s true to its values.

Let’s work together to discover how your brand can create change.

Let’s Go