How we develop anti-racist brand strategy

The impact we’re creating with our clients is what we’re most proud of. Here’s how we partnered with the following organisations to help them move forward in their social justice journey.

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Consulting

Brand by Guys & St Thomas' Foundation

To create environments where everyone can be healthy, it’s vital to listen to and amplify the voices of people that are most disproportionately affected by poor health outcomes.
Consulting
Training

Brand by Ramblers

We worked closely with Ramblers to guide them on integrating anti-racism and equity into their brand so they could confidently represent these values.
Consulting

Brand by Black Minds Matter UK

We collaborated with Black Minds Matter UK to build a better brand and create a deeper impact.
Consulting
Training

Brand by Young Scot

We co-created Young Scot’s anti-racist comms principles with young people in Scotland.
Research

Brand by Santander

We helped Santander explore ways to support women of colour in business through group listening sessions and research analysis.

Training
Consulting

Brand by Amnesty

We supported Amnesty International UK recognise and address how racism and inequity show up in its brand.

Latest insights

Check out our latest insights on brand strategy, social justice and all things Brand By Me.

Anti-Ableism
December 2, 2024

Building Anti-Ableist Brands: What Every Company Should Know

For UK Disability History Month 2024 (14 November–20 December) we are spotlighting the work of our very own Sulaiman R. Khan, Brand By Me’s Disability Justice lead. ‍Sulaiman is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or ‘nice to have’.In his Substack email newsletter Disability Daringly, Sulaiman publishes musings on (re)imagining every socially conscious organisation into a fully anti-ableist brand, all in aid of collective liberation. Earlier this year Sulaiman wrote a piece where goes into detail about the anti-ableist framework that he uses in his work.‍In this post he answers some questions about each of the seven pillars of this framework. 

Anti-racism
October 31, 2024

Reflecting on Black History Month

Anti-racism
October 10, 2024

Diversity vs Anti-Racism: Why inclusion is not enough

Anti-racism
June 4, 2024

‘DISMANTLE’: our new report on how racism and white supremacy shows up in charity brands

Read about our brand new anti-racist brand audit report.

Brand Strategy
March 21, 2024

The antiracist brand strategy consultancy - an introduction!

This is the full story of our rebrand. Find out how we built our brand identity around our work building systemic change and social justice into brand strategy.

Approach
December 19, 2023

Brand by Me “Wrapped” 2023

February 18, 2018

5 Top Tips on Running a Brand Workshop

July 6, 2017

How to choose a great business name

March 22, 2020

How to run an online workshop