We put equity at the heart of brand identity.

We create brand strategy that drives social justice. By focusing on equity, anti-oppression and anti-racism, we help you turn your values into real impact.

Theresa, a Black woman with short hair wearing a red blazer sitting at a desk writing.Mint green zigzag brushstroke for decoration
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey

The problem

Traditional diversity and inclusion approaches aren’t working.

Here's the harsh reality: Many brands contribute to unfair practices that support oppressive systems. If this keeps going unchecked, even with lots of DEI policies, there's no way to achieve social justice.

A clean Brand By Me graphic in navy, grey, turquoise and burnt orange that says No One Size Fits All.
Brand By Me team members, a British-Pakistani Disabled man & a white woman with brown hair, laughing together.

Is there another way?

When you build anti-racism and anti-oppression – and you need both! - into your brand strategy, it becomes part of what your organisation stands for. By becoming a learning organisation and investing in equity for the long term, you can truly deliver on your mission.

Founder Collette sitting in an office at a blue table having a discussion with a client.

Not quite ready to commit?

Download a free preview of our groundbreaking report here. Get a sneak peek into the actionable insights and sector-wide learnings that will reshape the landscape of anti-racism for UK charity brands. Don't miss out - take the first step towards driving meaningful change today!

Or, if you're ready to commit, unlock the full report to access a wealth of practical guidance and evidence-based insight that will equip your organisation to tackle systemic racism head on.

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Want to find out how
to begin your brand’s
anti-racist journey?

Every week we share our thoughts on equity and brand strategy straight to your inbox.

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