We Build Truly Inclusive Brands

Brands need to connect meaningfully with their audiences. It’s not controversial to expect communications that are inclusive and anti-racist.
That’s why we place equity at the core of your brand identity—ensuring your communications reflect your values and speak to your audiences, not over them.

Theresa, a Black woman with short hair wearing a red blazer sitting at a desk writing.Mint green zigzag brushstroke for decoration
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey

The problem

Diversity, Equity, and Inclusion (DEI) is under attack, and traditional approaches don’t address the deeper roots of injustice. Many brands are opting out, but they shouldn’t.

Here’s the reality: Without proactive action, all brands, even those focused on social impact, can cause harm. Harm like stereotypes, exclusion, and oppressive ideas can be perpetuated, both internally and externally. It’s why many marketing and comms teams fear making the “wrong” move. But doing nothing isn’t an option—your audiences expect more.

A clean Brand By Me graphic in navy, grey, turquoise and burnt orange that says No One Size Fits All.
Brand By Me team members, a British-Pakistani Disabled man & a white woman with brown hair, laughing together.

The Alternative:
Build an Anti-Racist, Inclusive Brand

To create anti-racist and anti-oppressive brands, you need both. Integrating equity into your brand strategy makes your work inclusive, credible, and true to your values. For brand, marketing, and communications teams, this brings clarity, confidence, and measurable impact—internally and externally. But it won’t happen overnight. It requires commitment, resources, and action to make it last.

Founder Collette sitting in an office at a blue table having a discussion with a client.

Not quite ready to commit?

Download a free preview of our groundbreaking report here. Get a sneak peek into the actionable insights and sector-wide learnings that will reshape the landscape of anti-racism for UK charity brands. Don't miss out - take the first step towards driving meaningful change today!

Or, if you're ready to commit, unlock the full report to access a wealth of practical guidance and evidence-based insight that will equip your organisation to tackle systemic racism head on.

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Want to find out how
to begin your brand’s
anti-racist journey?

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