We Build Brands with Integrity
Brands need to connect meaningfully with their audiences. It’s not controversial to expect brands to be both equitable and anti-racist.
That’s why we place equity at the core of your brand identity—ensuring your strategy reflects your values and helps you act with integrity.
No more tokenism
Diversity, Equity, and Inclusion (DEI) is under attack, and so many brands are opting out, but they shouldn’t. Tokenistic and empty gestures are quickly exposed, but there is another way.
Here’s the reality: Without proactive action, all brands, even those focused on social impact, can cause harm. Harm like stereotypes, deliberate exclusion, and oppressive ideas are perpetuated, both internally and externally. It’s why teams and leaders alike fear making the “wrong” move. But doing nothing isn’t an option—your audiences expect more.
The Alternative:
Build an Anti-Racist Brand
Building anti-racist and anti-oppressive brands does not happen overnight. Integrating equity into your brand strategy makes your work credible and true to your values. For brand, marketing, and communications teams and leaders, this brings clarity, confidence, and measurable impact—internally and externally. But it won’t happen overnight. It requires commitment, resources, and action to make it last.
“We’ve come a really long way thanks to Brand by Me’s guidance. We no longer experience the same level of stress when responding to racist comments - everyone feels confident in our approach and uses our statement where needed. As Collette predicted, we now see fewer racist responses following our change in approach. We’ve also made significant progress in how we platform people from Global Majority communities in our communications and at the heart of our work in communities.”
Carol Flint
How We Help
You Build a Trustworthy Brand
You’re ready to build a brand that lives its values—inside and out. We support you by working closely with your team, centring minoritised voices, and providing practical tools, actionable insights, and dynamic workshops to turn your equity-driven brand strategy into reality.
We focus on three core areas:
Let’s work together to discover how your brand can create change.
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.