We Build Truly Inclusive Brands
Brands need to connect meaningfully with their audiences. It’s not controversial to expect communications that are inclusive and anti-racist.
That’s why we place equity at the core of your brand identity—ensuring your communications reflect your values and speak to your audiences, not over them.
The problem
Diversity, Equity, and Inclusion (DEI) is under attack, and traditional approaches don’t address the deeper roots of injustice. Many brands are opting out, but they shouldn’t.
Here’s the reality: Without proactive action, all brands, even those focused on social impact, can cause harm. Harm like stereotypes, exclusion, and oppressive ideas can be perpetuated, both internally and externally. It’s why many marketing and comms teams fear making the “wrong” move. But doing nothing isn’t an option—your audiences expect more.
The Alternative:
Build an Anti-Racist, Inclusive Brand
To create anti-racist and anti-oppressive brands, you need both. Integrating equity into your brand strategy makes your work inclusive, credible, and true to your values. For brand, marketing, and communications teams, this brings clarity, confidence, and measurable impact—internally and externally. But it won’t happen overnight. It requires commitment, resources, and action to make it last.
“We’ve come a really long way thanks to Brand by Me’s guidance. We no longer experience the same level of stress when responding to racist comments - everyone feels confident in our approach and uses our statement where needed. As Collette predicted, we now see fewer racist responses following our change in approach. We’ve also made significant progress in how we platform people from Global Majority communities in our communications and at the heart of our work in communities.”
Carol Flint
How We Help
You Build an Inclusive Brand
You’re ready to build a brand that lives its values—inside and out. We support you by working closely with your team, centring minoritised voices, and providing practical tools, actionable insights, and dynamic workshops to turn your equity-driven brand strategy into reality.
We focus on three core areas:
Let’s work together to discover how your brand can create change.
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.