Building Social Justice Into Brand Strategy

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Brands Hold The
Power Of Change

Hi, We’re Brand by Me. We help organisations embed equity, anti-racism and anti-oppression into the heart of their brands.

We believe the incredible influence brands have over people comes with responsibility, so we collaborate with socially conscious organisations to develop brand strategy that helps create a more equitable world.

Two Brand By Me consultants, one Black woman in her 30s with a red blazer and a white woman with blonde hair, smiling.
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“Messages about anti-racism and anti-oppression can be delivered in a way that makes people step back. Brand by Me deliver them in a way that makes people step forward.”
Kevin Kumar, Associate Director Fundraising and Supporter Development, King’s College London
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Brand By Me Lead Strategist, Collette Philip, a Black woman with long locks, quirky black glasses & red lipstick, smiling.

We help brands understand how to acknowledge and address inequity through consultancy, training and research.

If you need support actioning your anti-racism training or figuring out where to start, we can help.

LATEST NEWS

Introducing DISMANTLE - our latest report!

We are SO excited about our first ever report - DISMANTLE Anti-racist Brand Audit (Charities Edition). We have audited the top 30 charities to find out how racism and anti-racism show up in their brands.

Sulaiman, our Disability Justice Lead in deep conversation with our Founder Collette smiling.
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
CASE STUDY
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Brand by Santander

Summary

After commissioning research with PRECIOUS, Santander approached us for help. They wanted to understand, analyse, and act on their findings.

They were eager to find ways to support women of colour in business, but they needed help to use the research findings. Santander knew had to build trust with the Black community and felt we could help them connect with Black women.

Brand by Amnesty

Summary

We helped the biggest grassroots human rights movement, Amnesty International UK, recognise and address how racism and inequity show up in its brand. Amnesty International UK (AIUK) came to us for our anti-oppressive brand strategy expertise

Our mission was to create anti-racist, equitable and inclusive brand principles. We helped the communications team understand how their work creates a more equitable brand that’s true to its values.

Brand by Santander

Summary

After commissioning research with PRECIOUS, Santander approached us for help. They wanted to understand, analyse, and act on their findings.

They were eager to find ways to support women of colour in business, but they needed help to use the research findings. Santander knew had to build trust with the Black community and felt we could help them connect with Black women.

“Working with Brand by Me was really collaborative. They make sure everyone understands where we are, what the problems are and how we're going to overcome them. By the time we came to the end of the project, people were already starting to use some of the new terminology because they'd been involved with the creation of it.”

Christina Cadore

Head of Communications, Amnesty International UK

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“Brand by Me were professional, timely and thought provoking. I always felt they struck a great balance between the members of the steering group and the banks’ team. As a Black woman, Collette was also able to add her points without losing the impartiality her role in this initiative demanded. I loved their creativity, sunny approach and strength.”

Louise Robinson

Head of Breakthrough, Santander

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“I can't rate Brand by Me highly enough. They made what could have been a very difficult process incredibly easy. I'm not saying it's not hard work, but the process has given us a confidence. We would never say we're an antiracist organisation but we're more confident saying we're on our journey, and we know it's a long-term process.”



Reid Aiton

External Relations Director, Young Scot



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Let’s work together to discover how your brand can create change

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Latest insights

Check out our latest insights on brand strategy, social justice and all things Brand by Me.

Brand Strategy
March 21, 2024

The antiracist brand strategy consultancy - an introduction!

This is the full story of our rebrand. Find out how we built our brand identity around our work building systemic change and social justice into brand strategy.

Approach
December 19, 2023

Brand by Me “Wrapped” 2023

Anti-Racism
November 7, 2023

8 actions of an anti-racist brand revisited

Equity
October 2, 2023

Brand By Me launches our FIRST EVER national advertising campaign

Anti-Racism
June 14, 2023

The problem with false promises

Want to find out how
to begin your brand’s
anti-racist journey?

Every week we share our thoughts on equity and brand strategy straight to your inbox.

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