DISMANTLE:
Anti-Racist Brand Strategy in Practice
Build brands that hold up under scrutiny when the pressure is on.
Join our four-part masterclass series for brand, marketing and communications leaders navigating the reality of equity and anti-racism work inside organisations today: shifting priorities, tighter budgets,
and growing risk.
Learn how to embed equity into brand strategy and everyday decisions not as a statement of intent, but as consistent, accountable practice.
The reality
Many of us are being asked to do more with less - shrinking budgets, growing responsibility.
At the same time, this work is under increasing scrutiny. In some cases, it's being challenged simply for existing.
Even the language is becoming harder to use. And if you can't say what it is you're trying to do, how are you supposed to do it?
That pressure doesn't just sit at the top. It lands with brand and comms teams and leaders - expected to get it right, often without the backing to do it properly.
How this helps
This isn't another training course.
It runs across the year to give you time to test, reflect and act between sessions - not just absorb information and move on.
Because more theory won't solve this.
The DISMANTLE Masterclass series is designed for that.
What's needed is space to think, apply and make decisions in the reality you're working in.
Who is it for?
This is for you if:
- You work on, for, or with brands
- You're leading this work and trying to move it forward (regardless of your job title)
- You're serious about equity and anti-racism, and want to apply it in practice, not just talk about it
What does each masterclass cover?
Each masterclass will last between 60 and 75 minutes.
There will be a guest speaker from a Brand by Me client organisation, an opportunity for Q&A and a practical embedding exercise that you can take back into your organisation.
Why a series?
This work is a marathon, not a sprint.
A one-off training won't cut it.
This series of masterclasses give you the space to apply what you've learned between sessions and come back with questions that we can unpack together.
What's Included
- Access all 4 masterclasses live
- Access the recording for a year following each session
- Worksheet for each masterclass to capture learnings and apply to your organisation
- Accountability and action prompts between masterclasses by email
An Overview
Masterclass 1: 12th June 2026
Doing the work when the going gets tough
How can we make the case for anti-racism work when times are tough and the budget is tight?
In this session, you’ll learn from our guest brand, Shelter, on how they’ve refocussed and recommitted to anti-racist brand work.
Masterclass 2: 25th September 2026
How to navigate reality, risk and responsibility
Leading in a hostile environment demands clarity, courage and discernment.
But what constitutes real risk? Learn from guest brand The Ramblers, about what it means to stay true to their organisation’s values, tackle racism and balance perceptions of risk.
Masterclass 3: 27th November 2026
Anti-racism is not a project: planning for long-term investment
Anti-racism is not a project or a fad. It is not a phase or a hashtag that ended in 2020.
In this session, we will explore what it means to embed equity, move beyond short-term initiatives and into transformative and sustained action.
Guest brand to be confirmed soon!
Masterclass 4: 26th February 2027
Action, accountability and what comes next
Listening and learning are important, but what does the future hold for your anti-racism and equity work? In the final session, we will focus on putting learning into action and learn now to manage resistance, risk and fear (including within).
The Investment
Join the DISMANTLE masterclass series for £179.
Including all 4 masterclasses, access to the recordings for a full year and all slides and worksheets.
These masterclasses are designed for practical action and follow-up to support you with your anti-racism and anti-oppression work throughout the year.
These masterclasses will help you close the gap between what you say and how your brand actually shows up.
It’s time to take action before you lose authenticity, credibility and trust.
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.