DISMANTLE: Building Anti-Racist, Equitable and Inclusive Brands
Building equity, anti-racism and anti-oppression into brand strategy, and leadership.
A four-part masterclass series for leaders embedding equity and anti-racism into brand strategy and organisational practice.
The reality
Many of us are feeling the pressure of dwindling budgets with growing responsibilities.
Our positions and livelihoods feel increasingly insecure, as this work is held up to hostile scrutiny simply for daring to suggest that things could be different.
Even speaking the language of equity is becoming a challenge — and if you can’t say what it is you’re trying to do, how are you supposed to do it?
How this helps
In a climate that demands quick answers and surface-level gestures, real change requires something different: time, honesty and sustained attention.
The DISMANTLE series is intentionally spaced across the year to support reflection, integration and action, giving leaders space to apply learning between sessions and return ready for the next stage.
Who is it for?
This is for you if:
- You work on, for, or with brands
- You are leading change, regardless of job title
- You are serious about doing the work of equity and anti-racism and/or ready to begin
What does each masterclass cover?
Each masterclass will last between 60 and 75 minutes.
There will be a guest speaker from a Brand by Me client organisation, an opportunity for Q&A and a practical embedding exercise that you can take back into your organisation.
Book our first intro webinar now to find out more!
DISMANTLE 1
A journey of change
March marks 10 years of Brand by Me. Ten years of building brands that create and lead change in the world.
Over this time, we’ve seen brands try to adopt purpose as a marketing strategy rather than a reason for being. We’ve seen brands jump on anti-racism as if it were a trend, only to quietly step away when the work became real. But most importantly, we’ve also seen brands that show up consistently and unapologetically to tackle injustice and inequity, many of them our clients.
So this March, as we mark 10 years of Brand by Me, we’ll be sharing practical tools drawn from a decade of building brands that drive social justice.
One thing has remained constant: we have shown up, again and again, to navigate the shifting sands of change.
- How can your brand become a genuine force for change?
- And what needs to shift in your everyday work to make that real?
So join us to reflect, recommit, celebrate, and learn from our experience.
DISMANTLE 2
Doing the work when the going gets tough
We all know that this work is not easy. And right now, many companies and organisations have pulled back from commitments behind the scenes - leaving the people leading the work adrift and disillusioned.
What does it mean to drive change when times are tough? How can we keep our optimism and vision whilst remaining grounded and realistic? In this session, we focus on what it takes to keep equity and anti-racism work moving when capacity is low, scrutiny is high, and the path forward feels uncertain.
Together, we’ll explore how organisations sustain momentum, support the people holding the work internally, and strengthen equitable practice without starting
over and over again.
Join us Thursday, 11 June 2026
DISMANTLE 3
How to navigate reality, risk and responsibility
Leading change in a hostile environment demands clarity, courage and discernment. But what constitutes real risk? The concept of risk is often used to hold power and maintain the oppressive status quo. Taking ownership and responsibility means being able to differentiate between genuine harm and privileged discomfort.
This masterclass examines how brand leaders balance staying true to the organisation’s values with perceptions of risk.
- How can you make decisions under pressure, and act with integrity when the equitable path is not an easy one?
We’ll be discussing the realities leaders are navigating every day and providing a framework to understand and mitigate risk without diluting the impact of this work.
Join us Friday, 25 September 2026
DISMANTLE 4
Anti-racism is not a project: planning for long-term investment
Anti-racism is not a project or a fad. It is not a phase or a hashtag that ended in 2020. Some companies may feel that they’ve “moved on” from anti-racism to focus on other priorities. However if change is to last, if we really want to embed equity, it must move beyond short-term initiatives and into transformative and sustained action.
This final session looks at what long-term investment in equity and anti-racism truly requires.
- What’s the strategy?
- Where do we find the resources?
- What’s the role of leadership?
- How can we build accountability?
You’ll hear from two very different large and complex organisations how they have continued to build a programme of change, and what it means to sustain an anti-racism and equity commitment for the long term. And then we’ll share practical lessons on how to build a long-term change programme for your organisation and brand.
Join us Friday, 27 November 2026
DISMANTLE 5
Action, accountability and what comes next
Listening and learning are important, but what happens when the series ends?
What does the future hold for your anti-racism and equity work?
In our final session, we will focus on putting learning into action. We’ll review what’s changed - what are you doing differently to take responsibility and lead change?
How will you manage resistance, risk and fear (including within)?
Together, we’ll reflect on insights gained from previous sessions, consolidate progress and prepare your organisation to do the work beyond this series.
Join us Friday, 26 February 2027
How much does is it cost?
The first masterclass is free.
After that, each session is £49 to attend live.
If you can’t make it on the day, you’ll have 24-hour access to the recording.
Or, join the full DISMANTLE masterclass series for £179.
This includes:
- every remaining masterclass
- recordings available for a full year
- a worksheet and slides after each session
Our masterclasses are designed for practical action and follow-up to support you with this work throughout the year. Choose the option that works for you.
Join Us
It’s time to move beyond statements, quantity over quality and surface-level action.
Let’s create change together.
If you are ready to build an equitable, anti-racist and inclusive brand with honesty, courage and sustained commitment, book today.
DISMANTLE Charity sector audit report
Introducing our groundbreaking report, evaluating charity brands' anti-racism progress in 2023/24. We've audited the top 30 charity brands, dissecting their online presence to provide actionable insights and sector-wide.
Explore how leading UK charities are tackling racism at a brand-level
Want to find out how
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