Building Social Justice Into Brand Strategy
Build Antri-racist Brands.
Lead real Change.
Hello, we’re Brand by Me. We work with marketing and communications teams to build anti-racist, inclusive brands.
We partner with mission-driven organisations to create brands that drive real change. And we support teams to embed anti-racism, equity and inclusion into everyday work—so it’s not just what you say, it’s what you do.
We help marketing and
comms teams build
anti-racist, equity-driven brands.
Through consultancy, training and learning, we turn good intentions into real change—inside and out.
Using AI to dismantle systemic racism
We won funding from Innovate UK to build DISMANTLE, a groundbreaking, new anti-racist brand platform.
It uses AI to audit brand websites, with mini videos to turn results into action. Coming soon - sign up now to be first on the launch list!
Brand by Santander
Summary
After commissioning research with PRECIOUS, Santander approached us for help. They wanted to understand, analyse, and act on their findings.
They were eager to find ways to support women of colour in business, but they needed help to use the research findings. Santander knew had to build trust with the Black community and felt we could help them connect with Black women.
Christina Cadore
Head of Communications, Amnesty International UK
Louise Robinson
Head of Breakthrough, Santander
Reid Aiton
External Relations Director, Young Scot
Let’s work together to discover how your brand can create change
Latest insights
Check out our latest insights on brand strategy, social justice and all things Brand by Me.
From performative to powerful: why inclusive communication starts with action
This month, we’re spotlighting award-winning communications educator Ettie Bailey-King, Brand By Me’s Inclusive Communications Lead. Ettie shares her powerful journey into inclusive comms, unpacks why brands still fall into performative equity work, and offers practical advice for making real, lasting change.
Brand by Me turns 9: The Number of Change
Brand By Me is 9! This year, we achieved record growth, launched an AI-powered anti-racist brand platform, and now, we’re inviting changemakers to DISMANTLE LIVE 2025. Ready to create real impact? Join us.
A masterclass in social justice: in conversation with Hannah Litt
How can organisations stay committed to justice in challenging times? Activist Hannah Litt shares powerful insights on taking action, mobilising communities, and embracing courage.
%20(1).png)
Anti-Racism in Action: Key Lessons from 2024 to Shape Your Brand in 2025
Lessons from 2024: Why Anti-Racism is a Lifelong Commitment As we close 2024 and prepare for 2025, it’s crucial for brands and organizations to reflect on their approach to equity, diversity, and inclusion. This year brought stark reminders of the persistent challenges in anti-racism and justice spaces—from far-right riots fueled by hateful rhetoric to brand scandals that exposed the harm caused by tokenistic diversity efforts. Despite setbacks, key lessons and trends have emerged. Consumers demand authentic, values-driven action from brands, not performative statements. Anti-racism is not optional; it’s a strategic imperative that builds trust and resilience. In this blog, we explore key moments from 2024, unpack trends shaping 2025, and share actionable priorities for brands to lead with equity and integrity in the year ahead. Partner with Brand By Me to embed anti-racism and justice at the heart of your brand strategy. Together, we can create a future rooted in equity and authenticity.
Building Anti-Ableist Brands: What Every Company Should Know
For UK Disability History Month 2024 (14 November–20 December) we are spotlighting the work of our very own Sulaiman R. Khan, Brand By Me’s Disability Justice lead. Sulaiman is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or ‘nice to have’.In his Substack email newsletter Disability Daringly, Sulaiman publishes musings on (re)imagining every socially conscious organisation into a fully anti-ableist brand, all in aid of collective liberation. Earlier this year Sulaiman wrote a piece where goes into detail about the anti-ableist framework that he uses in his work.In this post he answers some questions about each of the seven pillars of this framework.
.png)
Reflecting on Black History Month
Diversity vs Anti-Racism: Why inclusion is not enough
‘DISMANTLE’: our new report on how racism and white supremacy shows up in charity brands
Read about our brand new anti-racist brand audit report.
%20(1).png)
The antiracist brand strategy consultancy - an introduction!
This is the full story of our rebrand. Find out how we built our brand identity around our work building systemic change and social justice into brand strategy.
Brand by Me “Wrapped” 2023
8 actions of an anti-racist brand revisited
Brand By Me launches our FIRST EVER national advertising campaign
The problem with false promises
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.